I Built Something From Scratch — And Now I’m Helping Others Do the Same

I’m Cole — a guy who taught himself how to build a business one problem at a time. I’ve spent years wearing every hat: customer service, marketing, web dev, order fulfillment, late-night tech support — you name it.

I made a lot of mistakes. I learned a lot of lessons. I burned out.

And then I started figuring out what actually works — and what doesn’t.

This site is where I share the stuff I wish I had when I was just starting.

Why I Created This Site

Let’s be honest — most of the advice online is either snake oil, fluff, or built for people with teams, budgets, or 10 years of experience.

I’m not here for that.

I built The Average Cole to be something different.

This site is for the person who wants to build something real — but doesn’t know where to start, what tools to use, or how to make it all work together.

It’s for:

The freelancer who’s drowning in tech
The service provider trying to streamline
The person Googling “how to start a business” at 1am and still walking away confused
Anyone and everyone needing help or info on starting or running a business

What You’ll Find Here

Tools I have actually used — and walkthroughs that show you how to use them

Courses (coming soon) for beginners, not experts

No fluff. No hype. Just real help from someone who’s been there

The Bigger Picture

I’m a husband. A dad. And someone who values time, peace of mind, and simplicity more than chasing a multi million dollar income. My goal isn’t to sell you on a dream life — it’s to help you build something that works for your life.

My Mission

Whether you’re just getting started or trying to get your head above water, I’ve been there.

I genuinely want to help. In a space full of hype, scams, and “too good to be true” promises, I want to be something different. Someone honest. Someone trustworthy.

I want to be the reason someone succeeds — and maybe even the reason they avoid getting screwed by someone who doesn’t care.

Want to Stay Connected?

I send the kind of emails I wish someone had sent me — clear, honest, and actually helpful.

Some of the links on this site are affiliate links. This means that if you click and make a purchase, I may earn a small commission.